International Commitment

Vietnam: Trust EOP. A trustworthy and safe choice – European Organic Products

The pilot project in Vietnam informs consumers about the merits of organic products and raises awareness of the EU organic logo and the high standards it represents.

We want organic farming to be the standard. Not the alternative. According to this principle, Naturland aims to strengthen the interest in organic products outside of Europe and boost organic farming in regions such as Southeast Asia.

The project “Trust EOP” addresses Vietnamese consumers and stakeholders in the Vietnamese food sector in order to improve their knowledge of organic products – including questions of food safety, environmental sustainability and certification. To reach a wide audience, a range of online and offline activities will be conducted in Vietnam’s two largest cities, Hanoi and Ho Chi Minh City. Measures include the creation of online content, press events, cooking workshops and tasting events at public venues.

Duration: 2021 – 2025 (3,3 years)